Root is the superuser in a *nix based system, capable of doing anything, and we love eliminating barriers.
Like Tree roots.
While out of sight, roots are an important source of growth. It’s how we choose to operate - never on the front page, always helping behind the scenes.
Our own roots.
Root is run by engineers. Everyone on the team has spent time in the engineering, development, or strategy side of a business just like yours.
Why work with US?
Eagerness to help.
Call / Text / Tweet / IPoAC anytime. Being an early stage startup can be lonely, and you aren’t expected to know everything. We have a team of founders and entrepreneurs excited to help.
The invisible employee.
You got funded. Now it’s time to build a team. We are your first employee, free of charge. We help wherever it’s needed, from finding a lawyer to code review… and when it’s not, we’re happy to chat strategy over beer.
We don’t wait for others to invest.
We are happy to invest early, before your market is validated, and while everyone else is wondering if your tech will even work. We do code review, DFM design review, and anything else we can to feel ready early.
You have committed to work on a single idea and company, the least we can do is commit to investing in a sector. We are not generalists.
Willingness to lead.
We may not be the largest fund ($31,415,926 - the SEC wouldn't let us go to 9 digits of pi), but we are willing to commit in big ways. We don’t write $50k checks into 100 companies. We invest in 6-8 companies per year, and are happy to lead or follow in a Seed or A.
No one knows your business better than you.
Even with all the assistance and resources we provide, we invest in entrepreneurs. It’s your business to run, and we are here to support you.
* Don’t ask an Australian. Apparently in Australia they find the name of our fund hilarious.
Avidan is the Founding Partner of Root Ventures. Before founding the firm in 2013, he designed industrial robotics for the Food Network's kitchens. Before that, Avidan was the CTO of CIM Group where he focused on industrial internet investing. Prior to CIM, Avidan worked as an embedded application developer at Excite@Home. Away from work, Avidan spends time cooking, glassblowing, and working on his new book about coffee around the world. Avidan has a Bachelor’s degree in Computer Science from Columbia University where he focused on networking protocols.
Prior to joining Root Ventures, Kane founded and was Head of Product at Brilliant Bicycle Co. He has also worked as an investor at RRE Ventures, a developer at Romotive, and a Product Manager at Microsoft. Outside of work, he restores vintage film cameras and trawls Kickstarter for indie video games. Kane has a Bachelor's degree in Computer Science from Harvard, where he worked on drone communications.
Rajan co-invented and led the development of the Embrace baby incubator, an extremely low-cost medical device that has impacted and saved the lives of over 200,000 babies across 14 developing countries. At Embrace, he also led a regional sales team in the Indian state of Gujarat. Rajan has a Bachelor's degree in Biomechanical Engineering and an MBA, both from Stanford.