Root is the superuser in a *nix based system, capable of doing anything, and we love eliminating barriers.
Like Tree roots.
While out of sight, roots are an important source of growth. It’s how we choose to operate - never on the front page, always helping behind the scenes.
Our own roots.
Root is run by engineers. Everyone on the team has spent time in the engineering, development, or strategy side of a business just like yours.
* Don’t ask an Australian. Apparently in Australia they find the name of our fund hilarious.
Why work with US?
Eagerness to help.
Call / Text / Email / IPoAC anytime. Being an early stage startup can be lonely, and you aren’t expected to know everything. We have a team of founders and entrepreneurs excited to help.
The invisible employee.
You got funded. Now it’s time to build a team. We are your first employee, free of charge. We help wherever it’s needed, from finding a lawyer to code review… and when it’s not, we’re happy to chat strategy over beer (homebrewed) or coffee (pulled on our hacked La Marzocco).
We don’t wait for others to invest.
We invest early, before your market is validated, and while everyone else is wondering if your tech will even work. We do code review, design review, and anything else we can to feel ready early.
You have committed to work on a single idea and company, the least we can do is commit to investing in a sector. We are not generalists.
Willingness to lead.
We may not be the largest fund ($(π × 1E7)), but we are willing to commit in big ways. We don’t write $50k checks into 100 companies. We invest in 6-8 companies per year, and are happy to lead or follow in a Seed or A.
No one knows your business better than you.
Even with all the assistance and resources we provide, we invest in entrepreneurs. It’s your business to run, and we are here to support you.
Avidan is the Founding Partner of Root Ventures. Before Root, he designed industrial robotics for Food Network's kitchens. Prior to that, Avidan was CTO of CIM Group, where he focused on industrial internet investing, and worked as an embedded application developer at Excite@Home. Away from work, Avidan spends time cooking, glassblowing, and working on his new book about coffee around the world. Avidan has a BA in Computer Science from Columbia University.
Prior to joining Root Ventures, Kane founded and was Head of Product at Brilliant Bicycle Co. He has also worked as an early stage investor at RRE Ventures, a software engineer at Romotive, and a Project Manager at Microsoft. Outside of work, he restores vintage film cameras and trawls Kickstarter for indie video games. Kane has an AB in Computer Science from Harvard.
Entrepreneur in Residence
Most recently, Cormac was VP of Product Design at Skycatch, a drone company in the construction industry. Previously, Cormac was the Product Development Director at Frog Design, where he helped clients such as Disney, Facebook, and Honeywell design and manufacture new products. Cormac holds a degree in Mechanical Engineering with a Minor in Engineering Design from Carnegie Mellon University.
Before joining Root Ventures, Laelah spent over 15 years in marketing for films, consumer products, and subscription-based services. Outside of work, Laelah an avid kickballer and board gamer. Laelah Reino has a BA in Business Administration with a Marketing concentration from Drexel University.